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Customized Advertising via a Common Media Distributor
Gal-Or, Esther; Gal-Or, Mordechai - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 241-253
Persistent link: https://www.econbiz.de/10006876995
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Negotiations and Exclusivity Contracts for Advertising - When should media pursue exclusivity deals with advertisers?
Dukes, Anthony; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10006887962
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony; Zhu, Yi - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
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Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin; Dukes, Anthony - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
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Prominent attributes under limited attention
Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 683-698
Persistent link: https://www.econbiz.de/10011760363
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In-store media and distribution channel coordination
Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
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A Model for Trade-Up and Change in Considered Brands
Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10008375650
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Cryptocurrency adoption with speculative price bubbles
Wei, Yanhao; Dukes, Anthony - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 241-260
Persistent link: https://www.econbiz.de/10012504943
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573