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Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads a...
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
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Research Note-Competitive Brand Salience
van der Lans, Ralf; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10008124380
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Ad Gist: Ad Communication in a Single Eye Fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10009831028
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Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers...
Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
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My mobile music : an adaptive personalization system for digital audio players
Tuck Siong Chung; Rust, Roland T.; Wedel, Michel - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10003858538
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Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10006916292