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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
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Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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Anticipated vs. actual synergy in merger partner selection and post-merger innovation
Rao, Vithala R.; Yu, Yu; Umashankar, Nita - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 934-952
Persistent link: https://www.econbiz.de/10011617460
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How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 368-385
Persistent link: https://www.econbiz.de/10008900116
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Investigating consumer purchase behavior in related technology product categories
Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
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The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
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A comparison of within-household price sensitivity across online and offline channels
Chu, Junhong; Chintagunta, Pradeep K.; Cebollada, Javier - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10003709021