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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Information acquisition and sharing in a vertical relationship
Guo, Liang; Iyer, Ganesh - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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A multiactivity latent attrition model for customer base analysis
Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi; Xie, Hui - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
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Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 70-88
Persistent link: https://www.econbiz.de/10009725702