//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implizite Konsumentenentscheid...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
56
Theory
56
Internet marketing
50
Online-Marketing
50
Advertising effects
42
Preismanagement
42
Pricing strategy
42
Werbewirkung
42
Advertising
37
USA
37
United States
37
Werbung
37
Brand management
34
Markenführung
34
Experiment
29
Brand
28
Markenartikel
28
Game theory
27
Spieltheorie
27
Online retailing
26
Online-Handel
26
Viral marketing
24
Virales Marketing
24
Social Web
22
Social web
22
Einzelhandel
19
Retail trade
19
game theory
19
Beziehungsmarketing
18
Relationship marketing
18
E-commerce
17
Electronic Commerce
17
advertising
17
Bayes-Statistik
16
Bayesian inference
16
Brand image
16
Markenimage
16
Preisdifferenzierung
16
more ...
less ...
Online availability
All
Undetermined
118
Type of publication
All
Article
292
Type of publication (narrower categories)
All
Article in journal
292
Aufsatz in Zeitschrift
292
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
292
Author
All
Hauser, John R.
10
Chintagunta, Pradeep K.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Narayan, Vishal
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Chen, Yuxin
4
Desai, Preyas S.
4
Dzyabura, Daria
4
Fader, Peter
4
Lans, Ralf van der
4
Schweidel, David A.
4
Che, Hai
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Fossen, Beth L.
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Moorthy, Sridhar
3
Narasimhan, Om
3
Park, Young-Hoon
3
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,170
Journal of retailing and consumer services
1,966
International journal of consumer studies
770
International journal of hospitality management
752
Psychology & marketing
681
The journal of brand management : an international journal
634
SpringerLink / Bücher
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
518
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
334
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
327
Journal of retailing
322
Journal of marketing
314
Journal of fashion marketing and management
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of the Academy of Marketing Science
294
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
more ...
less ...
Source
All
ECONIS (ZBW)
292
Showing
1
-
10
of
292
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
3
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
4
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
5
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
6
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
7
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
8
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
9
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
10
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->