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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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The benefits of downstream information acquisition
Guo, Liang - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam; Kane, Gerald C.; Lurie, Nicholas H. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert; Dietvorst, Berkeley; Simonsohn, Uri - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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The economic value of online reviews
Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542