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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
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Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
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Marketing intelligence & planning
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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Expected firm altruism, quality provision, and brand extensions
Rotemberg, Julio
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 325-341
Persistent link: https://www.econbiz.de/10009736687
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