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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Chintagunta, Pradeep K.
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,183
Journal of retailing and consumer services
1,956
Journal of business ethics : JOBE
1,172
International journal of consumer studies
769
International journal of hospitality management
755
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER working paper series
577
Working paper / National Bureau of Economic Research, Inc.
484
SpringerLink / Bücher
472
NBER Working Paper
438
European journal of marketing : EJM
412
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing research : JMR
375
The journal of brand management : an international journal
366
Journal of marketing communications
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing management : MM
337
Journal of international consumer marketing
330
Journal of Business Ethics
325
Journal of travel and tourism marketing
324
Cogent business & management
321
Journal of marketing
319
Journal of retailing
313
Marketing letters : a journal of research in marketing
312
Tourism management : research, policies, practice
311
Journal of advertising research
308
Journal of the Academy of Marketing Science
305
International journal of retail & distribution management
297
International journal of advertising : the review of marketing communications
294
Journal of global marketing
294
Technological forecasting & social change : an international journal
291
Journal of fashion marketing and management
290
Journal of consumer behaviour : an international research review
288
Journal of business ethics : JBE
287
The journal of consumer marketing
286
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ECONIS (ZBW)
329
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1
Internalization of
advertising
services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
2
In-store
advertising
by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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3
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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4
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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5
The dynamic
advertising
effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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6
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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7
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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8
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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9
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
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10
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
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