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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
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Firm-created word-of-mouth communication : evidence from a field test
Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey; Grewal, Elena; Holtz, David - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
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Price salience and product choice
Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636
Persistent link: https://www.econbiz.de/10012623350