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Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
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Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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Optimal category pricing with endogenous store traffic
Fox, Edward J.; Postrel, Steven R.; Semple, John H. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
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Outsourcing retail pricing to a category captain : the role of information firewalls
Nijs, Vincent R.; Misra, Kanishka; Hansen, Karsten T. - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10010337966
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When more alternatives lead to less choice
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 507-524
Persistent link: https://www.econbiz.de/10003984574
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Optimizing retail assortments
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van; Fok, Dennis; … - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish; Sahgal, Anna; Mathur, Sharat K. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
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In-store media and distribution channel coordination
Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
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Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam; Lurie, Nicholas H.; Liu, Hongju - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 773-792
Persistent link: https://www.econbiz.de/10012120904