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Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe; Iyengar, Radha - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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A conjoint model of quantity discounts
Iyengar, Radha; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
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Consumer dynamic usage allocation and learning under multipart tariffs
Gopalakrishnan, Arun; Iyengar, Radha; Meyer, Robert J. - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 116-133
Persistent link: https://www.econbiz.de/10010497614
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The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha; Jedidi, Kamel; Essegaier, Skander; … - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342