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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
4
Value of aggregators
Akca, Selin
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 893-922
Persistent link: https://www.econbiz.de/10012305114
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
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6
Spillovers from mass advertising : an identification strategy
Thomas, Michael
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 807-826
Persistent link: https://www.econbiz.de/10012294609
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7
A model of two-sided costly communication for building new product category demand
Lu, Michelle Y.
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 382-402
Persistent link: https://www.econbiz.de/10011884349
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