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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10006910695
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Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (20...
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 342-346
Persistent link: https://www.econbiz.de/10006893271
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Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain
Rao, Ram; Wansink, Brian; Jain, Sanjay - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10009831027