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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
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Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng; Iyengar, Radha; Iyengar, Garud - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
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Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing; Tang, Yihui - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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A conjoint model of quantity discounts
Iyengar, Radha; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
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Benefit-based conjoint analysis
Kim, Dong Soo; Bailey, Roger A.; Hardt, Nino; Allenby, … - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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Online content pricing : purchase and rental markets
Rao, Anita - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 430-451
Persistent link: https://www.econbiz.de/10011291341
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Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.; Lenk, Peter J.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778