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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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45
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Sayedi, Amin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
CEPR Discussion Papers
414
MPRA Paper
366
CESifo Working Paper
333
CESifo working papers
251
CESifo Working Paper Series
246
Journal of advertising research
205
International journal of advertising : the review of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
168
Journal of advertising
163
NBER Working Papers
160
Journal of marketing communications
150
Working Paper
129
CORE Discussion Papers
119
ISER Discussion Paper
111
ZEW Discussion Papers
109
Working Papers / NET Institute
99
Working paper
99
NBER working paper series
96
Tinbergen Institute Discussion Paper
94
DICE discussion paper
92
Quaderni - Working Paper DSE
92
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
92
Tinbergen Institute Discussion Papers
92
DICE Discussion Paper
89
International Journal of Industrial Organization
85
Journal of promotion management : JPM
85
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83
Industrial Organization
83
IZA Discussion Papers
82
IFN Working Paper
81
ERIM Report Series Research in Management
79
NET Institute Working Paper
74
Economics Letters
71
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
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ECONIS (ZBW)
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31
The impact of hospital
advertising
on patient demand and health outcomes
Kim, Tongil TI
;
Kc, Diwas Singh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 612-635
Persistent link: https://www.econbiz.de/10012294688
Saved in:
32
Optimal
advertising
strategies
Sasieni, Maurice W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
Saved in:
33
Untangling the effects of purchase reinforcement and
advertising
carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
Saved in:
34
The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew
;
Clark, Robert
;
Horstmann, Ignatius J.
; …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
Saved in:
35
Keyword search
advertising
and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
36
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
37
Matching value and market design in online
advertising
networks : an empirical analysis
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
Saved in:
38
Keyword management costs and "broad match" in sponsored search
advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
39
A comparison of approaches to
advertising
measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
40
Practice prize paper-managing
advertising
campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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