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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Schweidel, David A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
862
SpringerLink / Bücher
433
Industrial marketing management : the international journal for industrial and high-tech firms
390
Journal of retailing and consumer services
343
Technological forecasting & social change : an international journal
279
Journal of strategic marketing
258
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Journal of marketing management : MM
210
Journal of marketing communications
181
Journal of marketing
172
European journal of marketing : EJM
161
International journal of internet marketing and advertising : IJIMA
160
Springer eBook Collection
158
Journal of the Academy of Marketing Science
155
The journal of business & industrial marketing
153
Information systems research : ISR
152
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
147
Psychology & marketing
139
International journal of hospitality management
137
The journal of brand management : an international journal
133
Business horizons
132
Journal of management information systems : JMIS
132
Europäische Hochschulschriften / 5
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
Marketing intelligence & planning
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
The journal of product & brand management
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of technology marketing : IJTMkt
108
Cogent business & management
107
Journal of advertising research
103
International journal of advertising : the review of marketing communications
99
International journal of business information systems : IJBIS
98
Journal of travel and tourism marketing
95
Asia Pacific journal of marketing and logistics
93
Journal of marketing management : JMM ; journal of the Academy of Marketing
90
Gabler Edition Wissenschaft
89
Electronic commerce research
87
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ECONIS (ZBW)
95
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1
Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam
;
Kane, Gerald C.
;
Lurie, Nicholas H.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
Saved in:
2
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
Saved in:
5
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
6
Special issue : Emergence and impact of user-generated content
2012
Persistent link: https://www.econbiz.de/10009562978
Saved in:
7
Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
Saved in:
8
Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Saved in:
9
Co-creation with production externalities
Syam, Niladri B.
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 805-820
Persistent link: https://www.econbiz.de/10010199745
Saved in:
10
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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