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Test & roll : profit-maximizing A/B tests
Feit, Elea McDonnell; Berman, Ron - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1038-1058
Persistent link: https://www.econbiz.de/10012147198
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
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Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
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Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Dotson, Jeffrey P.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 895-909
Persistent link: https://www.econbiz.de/10008708348
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Bayesian Analysis of Hierarchical Effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 123-134
Persistent link: https://www.econbiz.de/10008817954