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Estimating geographic customer densities using kernel density estimation
Donthu, Naveen - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S. - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
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Mine your own business : market-structure surveillance through text mining
Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
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On "Testing competitive market structures"
Kannan, P. K. - In: Marketing science : the marketing journal of the … 10 (1991) 4, pp. 338-347
Persistent link: https://www.econbiz.de/10001117720
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Modeling and testing structured markets : a nested logit approach
Kannan, P. K. - In: Marketing science : the marketing journal of the … 10 (1991) 1, pp. 58-82
Persistent link: https://www.econbiz.de/10001104207
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Brand loyalty and market equilibrium
Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 10 (1991) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
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Optimal sales force diversification and group incentive payments
Caldieraro, Fabio; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1009-1026
Persistent link: https://www.econbiz.de/10003909041
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542