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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of hospitality management
1,058
Journal of business research : JBR
832
Discussion paper series / IZA
466
Tourism management : research, policies, practice
447
International journal of contemporary hospitality management
428
SpringerLink / Bücher
394
Technological forecasting & social change : an international journal
358
Journal of retailing and consumer services
344
NBER working paper series
310
Journal of vocational behavior
269
Working paper / National Bureau of Economic Research, Inc.
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
266
ILO Working Papers
262
Journal of hospitality marketing & management
253
Journal of business ethics : JOBE
239
International journal of internet marketing and advertising : IJIMA
238
IZA Discussion Paper
233
NBER Working Paper
233
Industrial marketing management : the international journal for industrial and high-tech firms
230
The international journal of human resource management
230
Springer eBook Collection
227
IZA Discussion Papers
223
Information systems research : ISR
207
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Journal of travel and tourism marketing
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Tourism economics : the business and finance of tourism and recreation
174
Journal of management information systems : JMIS
166
Discussion paper / Centre for Economic Policy Research
162
CESifo working papers
161
Tourism management perspectives : TMP
159
Working paper
158
Journal of advertising research
152
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
151
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
150
Cogent business & management
144
Human relations
144
The service industries journal
144
Discussion papers / CEPR
142
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ECONIS (ZBW)
154
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1
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
2
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
3
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
4
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
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5
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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6
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
7
A comparison of approaches to advertising measurement : evidence from big field experiments at
Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
8
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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9
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
10
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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