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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
43
Marketingmanagement
43
Market research
29
Marktforschung
29
Theorie
21
Theory
21
Consumer behaviour
19
Konsumentenverhalten
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United States
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Beziehungsmarketing
9
Relationship marketing
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marketing strategy
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Game theory
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Preismanagement
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advertising
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Marketingtheorie
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Viral marketing
4
Virales Marketing
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Customer value
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68
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Hauser, John R.
3
Allenby, Greg M.
2
Bradlow, Eric T.
2
Desai, Preyas S.
2
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Guo, Liang
2
Jong, Martijn G. de
2
Kumar, V.
2
Mela, Carl F.
2
Neslin, Scott A.
2
Ofek, Elie
2
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2
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2
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2
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2
Vidal-Sanz, Jose M.
2
Yildirim, Gökhan
2
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1
Ahn, Dae-Yong
1
Arts, Joep
1
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1
Balachander, Subramanian
1
Bart, Yakov
1
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1
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1
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Butt, Moeen Naseer
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1
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De Nijs, Romain
1
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1
Dietvorst, Berkeley
1
Dong, Xiaojing
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
438
Journal of marketing research : JMR
422
Industrial marketing management : the international journal for industrial and high-tech firms
274
SpringerLink / Bücher
274
Journal of marketing
272
Journal of strategic marketing
197
Journal of the Academy of Marketing Science
178
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
162
Journal of marketing management : MM
161
Overseas business reports : OBR
155
European journal of marketing : EJM
153
Marketing Intelligence & Planning
117
European Journal of Marketing
116
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
87
Marketing intelligence & planning
87
Journal of business economics : JBE
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Business horizons
76
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
75
The marketing review
74
Harvard business review : HBR
72
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
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ECONIS (ZBW)
68
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1
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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2
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
3
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
6
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
7
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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8
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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9
A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
Saved in:
10
The benefits of downstream information acquisition
Guo, Liang
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
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