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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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Perceptual mapping using ordered logit analysis
Katahira, Hotaka - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert; Dietvorst, Berkeley; Simonsohn, Uri - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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The benefits of downstream information acquisition
Guo, Liang - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10003868038