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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,956
International journal of consumer studies
769
International journal of hospitality management
743
NBER working paper series
732
Psychology & marketing
672
Technological forecasting & social change : an international journal
622
Working paper / National Bureau of Economic Research, Inc.
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
541
SpringerLink / Bücher
399
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
375
Journal of Consumer Marketing
365
The journal of brand management : an international journal
359
European journal of marketing : EJM
354
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
323
Journal of marketing management : MM
312
Tourism management : research, policies, practice
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of retailing
304
Journal of marketing
301
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
International journal of contemporary hospitality management
268
Journal of business ethics : JOBE
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ECONIS (ZBW)
291
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1
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
2
Predicting joint choice using individual data
Aribarg, Anocha
;
Arora, Neeraj
;
Kang, Moon Young
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
Saved in:
3
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael
;
Bonfrer, Andre
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
Saved in:
4
Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam
;
Lurie, Nicholas H.
;
Liu, Hongju
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
Saved in:
5
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
7
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
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8
Competitive price targeting with
smartphone
coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
9
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
10
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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