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Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina; Honka, Elisabeth; Xie, Ying - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
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Predicting joint choice using individual data
Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 139-157
Persistent link: https://www.econbiz.de/10003973188
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Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael; Bonfrer, Andre - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
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Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam; Lurie, Nicholas H.; Liu, Hongju - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
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Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854