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Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes; Knox, George; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
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Price salience and product choice
Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
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Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974