Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The value of introducing custo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Consumer behaviour
41
Konsumentenverhalten
41
E-commerce
26
Electronic Commerce
26
Distribution channel
20
Vertriebsweg
20
Internet marketing
19
Online-Marketing
19
Preismanagement
17
Pricing strategy
17
Theorie
16
Theory
16
Competition
11
Wettbewerb
11
retailing
10
Game theory
9
Internet
9
Spieltheorie
9
Viral marketing
9
Virales Marketing
9
Internet-Auktion
8
Online auction
8
Social Web
8
Social web
8
e-commerce
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Experiment
6
Ranking method
6
Ranking-Verfahren
6
Relationship marketing
6
Search engine
6
Suchmaschine
6
electronic commerce
6
pricing
6
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
94
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Language
All
English
94
Author
All
Chintagunta, Pradeep K.
6
Zeithammer, Robert
5
Adams, Christopher P.
4
Bronnenberg, Bart J.
3
Srinivasan, Kannan
3
Anderson, Eric T.
2
Chan, Tat
2
Che, Hai
2
Chu, Junhong
2
Dukes, Anthony J.
2
Geylani, Tansev
2
Gurnani, Haresh
2
Israeli, Ayelet
2
Jerath, Kinshuk
2
Katona, Zsolt
2
Kim, Jun B.
2
Liu, Yunchuan
2
Manchanda, Puneet
2
Mela, Carl F.
2
Misra, Kanishka
2
Nishida, Mitsukuni
2
Ofek, Elie
2
Proserpio, Davide
2
Sudhir, K.
2
Venkataraman, Sriram
2
Abernethy, Jacob
1
Ailawadi, Kusum L.
1
Albuquerque, Paulo
1
Algesheimer, René
1
Animesh, Animesh
1
Arts, Joep
1
Bandyopadhyay, Subhajyoti
1
Berman, Ron
1
Bijmolt, Tammo H. A.
1
Blake, Tom
1
Borle, Sharad
1
Bruggen, Gerrit van
1
Bucklin, Randolph E.
1
Cebollada, Javier
1
Chen, Chaoqun
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
966
Journal of business research : JBR
439
Journal of retailing
360
SpringerLink / Bücher
321
European journal of operational research : EJOR
293
International journal of production economics
292
The international review of retail, distribution and consumer research
283
International journal of retail & distribution management
270
Electronic commerce research
220
Management science : journal of the Institute for Operations Research and the Management Sciences
219
International Journal of Retail & Distribution Management
205
NBER working paper series
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
167
Journal of internet commerce
159
International journal of electronic marketing and retailing : IJEMR
153
Information systems research : ISR
151
Information systems and e-business management : ISeB
137
Working paper / National Bureau of Economic Research, Inc.
134
Springer eBook Collection
131
Transportation research / E : an international journal
131
NBER Working Paper
129
International journal of business information systems : IJBIS
127
International journal of production research
126
International journal of retail and distribution management
126
Journal of electronic commerce research : JECR
122
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
118
Industrial marketing management : the international journal for industrial and high-tech firms
116
International journal of e-business research : an official publication of the Information Resources Management Association
115
International journal of electronic business
114
International journal of electronic commerce : IJEC
113
MPRA Paper
112
Technological forecasting & social change : an international journal
112
Manufacturing & service operations management : M & SOM
110
Electronic commerce research and applications
109
The service industries journal
97
Electronic markets : the international journal on networked business
96
Journal of marketing
93
Premier reference source
93
Psychology & marketing
93
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
2
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Saved in:
5
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
6
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
7
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
8
Online MAP enforcement : evidence from a quasi-experiment
Israeli, Ayelet
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 710-732
Persistent link: https://www.econbiz.de/10011951224
Saved in:
9
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
10
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
