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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert; Dietvorst, Berkeley; Simonsohn, Uri - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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Price-induced patterns of competition
Blattberg, Robert C. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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Taste tests : changing the rules to improve the game
Givon, Moshe - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
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A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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Estimating geographic customer densities using kernel density estimation
Donthu, Naveen - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
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Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
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Perceptual mapping using ordered logit analysis
Katahira, Hotaka - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546