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Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 69-86

Persistent link: https://www.econbiz.de/10003858540

Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 10 (1991) 3, pp. 229-245

Persistent link: https://www.econbiz.de/10001110932

Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 246-270

Persistent link: https://www.econbiz.de/10009736691

Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929

Persistent link: https://www.econbiz.de/10011966223

Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 908-930

Persistent link: https://www.econbiz.de/10011791427

Chen, Yuxin; Koenigsberg, Oded; Zhang, Z. John - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 780-791

Persistent link: https://www.econbiz.de/10011760403

Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 755-763

Persistent link: https://www.econbiz.de/10003780101

Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 796-810

Persistent link: https://www.econbiz.de/10003780114

Singh, Vishal; Zhu, Ting - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1020-1035

Persistent link: https://www.econbiz.de/10003791783

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802