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Shin, Woochoel - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10011410015

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10011459512

Cao, Xinyu; Ke, T. Tony - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10011999546

Abhishek, Vibhanshu; Hosanagar, Kartik; Fader, Peter - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10010497617

Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037

Persistent link: https://www.econbiz.de/10012147195

Sayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 970-986

Persistent link: https://www.econbiz.de/10011966235

Yao, Song; Mela, Carl F. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 447-468

Persistent link: https://www.econbiz.de/10009160794

Skiera, Bernd; Abou Nabout, Nadia - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 213-220

Persistent link: https://www.econbiz.de/10009736694

Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848

Persistent link: https://www.econbiz.de/10011617411