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Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762

Persistent link: https://www.econbiz.de/10012294605

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730

Persistent link: https://www.econbiz.de/10012623403

Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893

Persistent link: https://www.econbiz.de/10011617435

De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564

Persistent link: https://www.econbiz.de/10011744817

Proserpio, Davide; Troncoso, Isamar; Valsesia, Francesca - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1199-1213

Persistent link: https://www.econbiz.de/10012796490

Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 688-709

Persistent link: https://www.econbiz.de/10011951214

Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882

Persistent link: https://www.econbiz.de/10010468382

Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636

Persistent link: https://www.econbiz.de/10012623350

Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252

Persistent link: https://www.econbiz.de/10012022538