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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Hauser, John R.
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Chintagunta, Pradeep K.
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Bradlow, Eric T.
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Braun, Michael
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,457
Journal of retailing and consumer services
2,072
International journal of hospitality management
938
International journal of consumer studies
774
Psychology & marketing
711
NBER working paper series
686
SpringerLink / Bücher
653
Working paper / National Bureau of Economic Research, Inc.
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER Working Paper
530
Industrial marketing management : the international journal for industrial and high-tech firms
513
European Journal of Marketing
476
Tourism management : research, policies, practice
448
Management science : journal of the Institute for Operations Research and the Management Sciences
440
Asia Pacific journal of marketing and logistics
436
Discussion paper series / IZA
423
Journal of travel and tourism marketing
419
Journal of business ethics : JOBE
410
The journal of product & brand management
408
European journal of marketing : EJM
399
Journal of Consumer Marketing
397
Journal of the Academy of Marketing Science
392
Journal of marketing research : JMR
384
The journal of brand management : an international journal
381
The journal of services marketing
376
Journal of marketing
373
Journal of marketing management : MM
366
Cogent business & management
362
International journal of contemporary hospitality management
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of economic behavior & organization : JEBO
353
The service industries journal
348
Journal of retailing
343
Journal of economic psychology : research in economic psychology and behavioral economics
338
Technological forecasting & social change : an international journal
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Journal of international consumer marketing
328
CESifo working papers
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
316
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ECONIS (ZBW)
311
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1
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
2
Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
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3
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
4
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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5
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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6
Customer bill of rights under no-fault service failure : confinement and compensation
Chen, Rachel R.
;
Gerstner, Eitan
;
Yang, Yinghui
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009511623
Saved in:
7
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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8
The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye
;
Sun, Baohong
;
Kekre, Sunder
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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9
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
10
Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen
;
Lewis, Michael
;
Cryder, Cynthia
;
Sprigg, Jim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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