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Predicting individual behavior with social networks
Goel, Sharad; Goldstein, Daniel G. - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
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The evolution of influence through endogenous link formation
Phan, Tuan Q.; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 259-278
Persistent link: https://www.econbiz.de/10011864760
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Modeling choice interdependence in a social network
Wang, Jing; Aribarg, Anocha; Atchadé, Yves F. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 977-997
Persistent link: https://www.econbiz.de/10010231785
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"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby; Amir, On; Muller, Eitan - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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When Harry bet with Sally : an empirical analysis of multiple peer effects in casino gambling behavior
Park, Hee Mok; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10010515926
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Social learning in networks of friends versus strangers
Zhang, Jurui; Liu, Yong; Chen, Yubo - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 573-589
Persistent link: https://www.econbiz.de/10011313058
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Learning about new technologies through social networks : experimental evidence on nontraditional stoves in Bangladesh
Miller, Grant; Mobarak, Ahmed Mushfiq - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 480-499
Persistent link: https://www.econbiz.de/10011313070
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Credit scoring with social network data
Wei, Yanhao; Yildirim, Pinar; Van Den Bulte, Christophe; … - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 234-258
Persistent link: https://www.econbiz.de/10011459507
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Nonmonotonic status effects in new product adoption
Hu, Yansong; Van Den Bulte, Christophe - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 509-533
Persistent link: https://www.econbiz.de/10010402544