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Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R. - In: Marketing theory 12 (2012) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
Cover Image
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R. - In: Marketing theory 12 (2012) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10010003929
Cover Image
Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10009870684