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Customer value
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Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
18
Springer eBook Collection / Business and Economics
11
SpringerLink / Bücher
8
jbm - Journal of Business Market Management
7
Journal of Business & Industrial Marketing
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Technischer Vertrieb
6
Business relationship management and marketing
5
Business-to-Business-Marketing : Arbeitspapier ; Berliner Reihe
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
Australasian marketing journal
4
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
4
Die Betriebswirtschaft : DBW
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Lehrbuch
4
Springer texts in business and economics
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
4
Arbeitspapiere zum Marketing
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of business research : JBR
3
Kohlhammer Edition Marketing
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
3
Research
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Springer Texts in Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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Arbeitsbericht / Institut für Unternehmungsführung und Unternehmensforschung
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Fundamentals of business-to-business marketing
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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Grundlagen des CRM : Konzepte und Gestaltung
2
Grundlagen und Praxis der Betriebswirtschaft
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Harvard-Business-Manager : das Wissen der Besten
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International business review : the official journal of the European International Business Academy
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
2
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
3
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10010003923
Saved in:
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