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Marketing theory
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
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122
Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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67
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67
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Hamburger Schriften zur Marketingforschung
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38
Journal of historical research in marketing
38
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36
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36
essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Jahrbuch der Absatz- und Verbrauchsforschung
34
Journal of marketing research : JMR
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Journal of Islamic marketing : JIMA
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UTB
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Schriften zum Marketing
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Business horizons
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Journal of research in marketing and entrepreneurship : JRME
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Marketing : ZFP ; journal of research and management
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Premier reference source
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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ECONIS (ZBW)
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1
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
2
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
- In:
Marketing theory
8
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003793766
Saved in:
3
Re-inventing wroe?
Wooliscroft, Ben
- In:
Marketing theory
8
(
2008
)
4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
Saved in:
4
Spinning the proverbial wheel? : social class and marketing
Henry, Paul
;
Caldwell, Marylouise
- In:
Marketing theory
8
(
2008
)
4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10003793781
Saved in:
5
Political marketing management and theories of democracy
Henneberg, Stephen C.
;
Scammell, Margaret
; …
- In:
Marketing theory
9
(
2009
)
2
,
pp. 165-188
Persistent link: https://www.econbiz.de/10003862354
Saved in:
6
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
7
Political marketing and stakeholder engagement
Hughes, Andrew
;
Dann, Stephen
- In:
Marketing theory
9
(
2009
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10003862434
Saved in:
8
Implications of behavioral decision theory for health marketing
Jones, Sandra C.
- In:
Marketing theory
7
(
2007
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
Saved in:
9
Provenance and the liminality of production and consumption : the case of wine promoters
Smith Maguire, Jennifer
- In:
Marketing theory
10
(
2010
)
3
,
pp. 269-282
Persistent link: https://www.econbiz.de/10008695973
Saved in:
10
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
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