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Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
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Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen; Brei, Vinícius - In: Marketing theory 8 (2008) 4, pp. 339-366
Persistent link: https://www.econbiz.de/10003793766
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Re-inventing wroe?
Wooliscroft, Ben - In: Marketing theory 8 (2008) 4, pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
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Spinning the proverbial wheel? : social class and marketing
Henry, Paul; Caldwell, Marylouise - In: Marketing theory 8 (2008) 4, pp. 387-405
Persistent link: https://www.econbiz.de/10003793781
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Political marketing management and theories of democracy
Henneberg, Stephen C.; Scammell, Margaret; … - In: Marketing theory 9 (2009) 2, pp. 165-188
Persistent link: https://www.econbiz.de/10003862354
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A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
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Political marketing and stakeholder engagement
Hughes, Andrew; Dann, Stephen - In: Marketing theory 9 (2009) 2, pp. 243-256
Persistent link: https://www.econbiz.de/10003862434
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Implications of behavioral decision theory for health marketing
Jones, Sandra C. - In: Marketing theory 7 (2007) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
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Provenance and the liminality of production and consumption : the case of wine promoters
Smith Maguire, Jennifer - In: Marketing theory 10 (2010) 3, pp. 269-282
Persistent link: https://www.econbiz.de/10008695973
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Customer assets and customer equity : management and measurement issues
Persson, Andreas; Ryals, Lynette - In: Marketing theory 10 (2010) 4, pp. 417-436
Persistent link: https://www.econbiz.de/10008807070