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Marketing theory
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Service-Dominant Logic
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Vargo, Stephen L.
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Marketing theory
Journal of the Academy of Marketing Science
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
7
Journal of business research : JBR
7
Information systems and e-business management : ISeB
6
Journal of business market management : jbm
5
Review of marketing research
5
Service Science
4
European Journal of Marketing
3
International Journal of Physical Distribution & Logistics Management
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Service Science: Research and Innovations in the Service Economy
3
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
European Management Journal
2
European management journal
2
Handbook of service science ; [Vol. 1]
2
International journal of business environment : IJBE
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of quality and service sciences
2
Journal of Service Management
2
Journal of marketing
2
Journal of personal selling & sales management : JPSSM
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Operations management research : OMR ; advancing practice through theory
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Service science, management and engineering : education for the 21st Century
2
Service science: research and innovations in the service economy
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
Australasian marketing journal
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California management review
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
2
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
Saved in:
3
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
4
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
5
Triads: a review and analytical framework
Siltaloppi, Jaakko
;
Vargo, Stephen L.
- In:
Marketing theory
17
(
2017
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011825021
Saved in:
6
Service-dominant logic: reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing theory
6
(
2006
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10007599874
Saved in:
7
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10009870751
Saved in:
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