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Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles - In: Marketing theory 10 (2010) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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I just tend to wear what I like : contemporary consumption and the paradoxical construction of individuality
Newholm, Terry; Hopkinson, Gillian C. - In: Marketing theory 9 (2009) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10003920681
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Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J. - In: Marketing theory 19 (2019) 3, pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
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Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie; Slobodzian, Adam D. - In: Marketing theory 19 (2019) 3, pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054