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Towards the holy grail of defining "brand"
De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
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Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.; De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Cover Image
Towards the holy grail of defining "brand"
De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
Cover Image
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.; De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10009870706