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Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
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Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona; Dobscha, Susan; O'Malley, Lisa; … - In: Marketing theory 10 (2010) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
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Learning how : body techniques, skill acquisition and the consumption of experience
Murphy, Stephen; Patterson, Maurice; O'Malley, Lisa - In: Marketing theory 19 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012109415
Cover Image
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009870682
Cover Image
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona; Dobscha, Susan; O'Malley, Lisa; … - In: Marketing theory 10 (2010) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10009870731