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Markets, market-making and marketing
Araujo, Luis - In: Marketing theory 7 (2007) 3, pp. 211-226
Persistent link: https://www.econbiz.de/10003571192
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The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.; Vargo, Stephen Louis - In: Marketing theory 12 (2012) 2, pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
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Marketing and compromising for sustainability : competing orders of worth in the North Atlantic
Finch, John H.; Geiger, Susi; Harkness, Rachel Joy - In: Marketing theory 17 (2017) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10011675843
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Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans; Olson, David - In: Marketing theory 17 (2017) 1, pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
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Church advertising and the marketization of religious hegemony
Appau, Samuelson - In: Marketing theory 24 (2024) 2, pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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Market futures/future markets : research directions in the study of markets
Kjellberg, Hans; Storbacka, Kaj; Akaka, Melissa Archpru; … - In: Marketing theory 12 (2012) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
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Market-widening : shaping total market demand for French and American bicycles circa 1890
Burr, Thomas Cameron - In: Marketing theory 14 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010255573
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Mobilizing the depths of the market : motivation research and the making of the disembedded consumer
Schwarzkopf, Stefan - In: Marketing theory 15 (2015) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011494430
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Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
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Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.; Pels, Jaqueline - In: Marketing theory 17 (2017) 3, pp. 357-371
Persistent link: https://www.econbiz.de/10011825001