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An arendtian perspective on responsibilized heroes : why marketing needs a new model of heroic action
Go Jefferies, Josephine
- In:
Marketing theory
23
(
2023
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1
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pp. 33-57
Persistent link: https://www.econbiz.de/10014230876
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Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
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McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
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pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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