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Marketing theory
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing
16
Journal of Consumer Research
11
Journal of business research : JBR
11
Journal of marketing research : JMR
9
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Faculty & research / Insead : working paper series
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Journal of Business Research
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Saïd Business School WP
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Journal of marketing research
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The journal of brand management : an international journal
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Brand management ; Vol. 1
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Design management journal
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Cracking the code : leveraging consumer psychology to drive profitability
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Handbook on brand and experience management
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Journal of advertising research
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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Review of marketing research
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The journal of services marketing
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AMS review : official publication of the Academy of Marketing Science
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Advances in consumer research
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Special issue: market system dynamics
Giesler, Markus
(
ed.
);
Fischer, Eileen
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011675785
Saved in:
2
Market system dynamics : editorial
Giesler, Markus
;
Fischer, Eileen
- In:
Marketing theory
17
(
2017
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10011675798
Saved in:
3
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
Saved in:
4
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10010146221
Saved in:
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