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Direct marketing : an integrated approach
McDonald, William J. - 1998 - Internat. ed.
Persistent link: https://www.econbiz.de/10011294538
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Fundamentals of selling : customers for life through service
Futrell, Charles M. - 2006 - 9. ed.
Persistent link: https://www.econbiz.de/10002346642
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Marketing
Etzel, Michael J.; Walker, Bruce J.; Stanton, William J. - 2004 - 13th ed
Persistent link: https://www.econbiz.de/10001783188
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10001554846
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Product management
Lehmann, Donald R.; Winer, Russell S. - 2002 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613