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~isPartOf:"McGraw-Hill series in marketing"
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McGraw-Hill series in marketing
NBER working paper series
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ECONIS (ZBW)
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1
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
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2
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
3
Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
4
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
Saved in:
5
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
6
Consumer behavior : application of
theory
Howard, John A.
-
1977
Persistent link: https://www.econbiz.de/10000049353
Saved in:
7
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
8
Strategic marketing channel management
Bowersox, Donald J.
;
Cooper, M. Bixby
-
1992
Persistent link: https://www.econbiz.de/10000848921
Saved in:
9
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10013165721
Saved in:
10
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
-
1982
Persistent link: https://www.econbiz.de/10013468920
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