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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Dyson, Paul"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Aaker, David A.
Ahuvia, Aaron C.
Dyson, Paul
Foxall, Gordon R.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
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Wilk, Richard R.
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Measuring and managing brands
Brand management ; Vol. 1
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
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2
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
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