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~isPartOf:"Measuring and managing brands"
~person:"Benkenstein, Martin"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Brand management
2
Consumer behaviour
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Markenführung
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Marketing management
2
Marketingmanagement
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Brand extension
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Benkenstein, Martin
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Farr, Andy
2
Aaker, David A.
1
Baldinger, Allan L.
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Miller, Stephen
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Pullins, Ellen
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Roehm, Harper A.
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Measuring and managing brands
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Konsum und Verhalten
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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2
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
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