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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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What can a service logic offer marketing theory
Grönroos, Christian (contributor) - 2005
Persistent link: https://www.econbiz.de/10002688825
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Lönar sig service och f°ar man betalt för den? : En teori om relationskostnader
Grönroos, Christian - 1996
Persistent link: https://www.econbiz.de/10000935151
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566
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Defining marketing: a market-oriented approach
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400714
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400715