Narrow search
Showing 1 - 4 of 4
Cover Image
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Cover Image
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
Cover Image
The state of research on multinationals and emerging markets
Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
Cover Image
The state of research on multinationals and emerging markets
Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10009889611