public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …

This paper analyzes the extent to which the Internet's global domain name resolution (DNS) system has preserved its …

We examine manufacturers' decisions of whether and how to offer their products for sale over the internet …. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet … their products over the internet and to control the pricing of their products over the internet. We examine three categories …

least one night at the hotel through the website. We examine differences in the distribution of reviews for a given hotel …

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading … example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and … researchers to measure true causal effects of advertising on a variety of consumer behaviors, such as purchases. We dissect the …

Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms …