Showing 1 - 10 of 479
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10013139281
The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by establishing finite periods of market exclusivity yet simultaneously providing access to lower cost generics expeditiously following patent expiration. Here we...
Persistent link: https://www.econbiz.de/10013069176
relative marginal utilities not only for happiness and life satisfaction, but also for aspects related to family, health …
Persistent link: https://www.econbiz.de/10013100684
their happiness, adjusted for numerous demographic and economic variables. Satisfaction among married individuals increases … most with additional time spent with spouse. Among singles, satisfaction decreases most as more time is spent alone …
Persistent link: https://www.econbiz.de/10012836424
In the Dutch Postcode Lottery a postal code (19 households on average) is randomly selected weekly, and prizes - consisting of cash and a new BMW - are awarded to lottery participants living in that postal code. On average, this generates a temporary, unexpected income shock equal to about eight...
Persistent link: https://www.econbiz.de/10012771803
trust-building contract device: satisfaction guaranteed. We find that satisfaction guaranteed indeed builds trust and …
Persistent link: https://www.econbiz.de/10012957379
We seek to determine the causes and magnitudes of network externalities for the automated clearinghouse (ACH) electronic payments system. We construct an equilibrium model of customer and bank adoption of ACH. We structurally estimate the parameters of the model using an indirect inference...
Persistent link: https://www.econbiz.de/10012760684
Hirschman's Exit, Voice, and Loyalty highlights the role of “voice” in disciplining firms for low quality. We develop a formal model of voice as a relational contact between firms and consumers and show that voice is more likely to emerge in concentrated markets. We test this model using...
Persistent link: https://www.econbiz.de/10012965424
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
Persistent link: https://www.econbiz.de/10013064590
In this paper I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters. My model incorporates two layers of...
Persistent link: https://www.econbiz.de/10013066603