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"Lost" on the Web : Does Web Distribution Stimulate or Depress Television Viewing?

Waldfogel, Joel - 2008

from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing …. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have … web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch …

Persistent link: https://www.econbiz.de/10012773315

A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior

Bursztyn, Leonardo - 2014

. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …

Persistent link: https://www.econbiz.de/10013048602

Fast-Food Restaurant Advertising on Television and its Influence on Youth Body Composition

Grossman, Michael - 2012

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

Persistent link: https://www.econbiz.de/10013096133

Leveling the Playing Field : How Campaign Advertising Can Help Non-Dominant Parties

Larreguy Arbesu, Horacio - 2016

Voters are often uncertain about and biased against non-dominant political parties. By reducing the information gap with dominant parties, political advertising may thus disproportionately benefit non-dominant parties electorally. We test this argument in Mexico, where three main parties...

Persistent link: https://www.econbiz.de/10012977272

Direct-to-Consumer Advertising and Online Search

Chesnes, Matthew - 2016

Beginning in 1997, the Food and Drug Administration (FDA) allowed television advertisements to make major statements …

Persistent link: https://www.econbiz.de/10012984103

Generalizable and Robust TV Advertising Effects

Shapiro, Bradley; Hitsch, Günter J.; Tuchman, Anna - 2022

We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by firms and the analysis and recommendations of...

Persistent link: https://www.econbiz.de/10013300094

How and When to Use the Political Cycle to Identify Advertising Effects

Moshary, Sarah; Shapiro, Bradley; Song, Jihong - 2022

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...

Persistent link: https://www.econbiz.de/10013296080

Filming Images or Filming Reality : The Life Cycles of Movie Directors from D.W. Griffith to Federico Fellini

Galenson, David W. - 2020

development of film, and can resolve previously elusive questions about the creative life cycles of individual filmmakers …

Persistent link: https://www.econbiz.de/10012833436

Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals

Sinkinson, Michael - 2015

We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification …

Persistent link: https://www.econbiz.de/10013025252

Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity

Chou, Shin-Yi - 2020

advertising on children and adolescents being overweight. The advertising measure used is the number of hours of spot television … banned completely from television …

Persistent link: https://www.econbiz.de/10012831001