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The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy
Anderson, Soren T. - 2013
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from … the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations …, or it could result from correlation in family characteristics that determine brand choice. We present a variety of …
Persistent link: https://www.econbiz.de/10013074296
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10013050309
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …
Persistent link: https://www.econbiz.de/10013139281
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Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century after the 1984 Waxman-Hatch Legislation
Berndt, Ernst R. - 2014
. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …
Persistent link: https://www.econbiz.de/10013069176
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Insurance Decision-Making for Rare Events : The Role of Emotions
Kunreuther, Howard - 2015
This paper describes the results of a web-based multi-period insurance purchasing experiment focusing on how individuals make insurance choices for low-probability, high-consequence events. Participants were told the probability and resulting losses of a hurricane occurring and were informed...
Persistent link: https://www.econbiz.de/10013029548
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Persuasion and Empathy in Salesperson-Customer Interactions
Rotemberg, Julio J. - 2010
In a search model, prospects encounter salespeople who can try to persuade them. Persuasive messages can increase the utility of buying or increase the cost of not buying. The latter reduces welfare. Equilibria where only some salespeople make a persuasive effort often exist. Salespeople vary in...
Persistent link: https://www.econbiz.de/10013143761
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Quantum Prices
Aparicio, Diego; Rigobon, Roberto - 2022
Online data was collected for 350,000 products from over 65 fashion retailers in the U.S. and the U.K. Many retailers …
Persistent link: https://www.econbiz.de/10013323627
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Estimating Hedonic Models : Implications of the Theory
Tauchen, Helen - 2011
In this paper we consider the conditions under which instrumental variables methods are required in estimating a hedonic price function and its accompanying demand and supply relations. We assume simple functional forms that permit an explicit solution for the equilibrium hedonic price function....
Persistent link: https://www.econbiz.de/10013127833
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The Value of Terroir : Hedonic Estimation of Vineyard Sale Prices
Cross, Robin M - 2011
We examine the value of terroir, which refers to the special characteristics of a place that impart unique qualities to the wine produced. We do this by conducting a hedonic analysis of vineyard sales in the Willamette Valley of Oregon to ascertain whether site attributes, such as slope, aspect,...
Persistent link: https://www.econbiz.de/10013130554
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Hedonic Prices and Implicit Markets : Estimating Marginal Willingness to Pay for Differentiated Products Without Instrumental Variables
Bishop, Kelly C. - 2011
The hedonic model of Rosen (1974) has become a workhorse for valuing the characteristics of differentiated products despite a number of well-documented econometric problems. For example, Bartik (1987) and Epple (1987) each describe a source of endogeneity in the second stage of Rosen's procedure...
Persistent link: https://www.econbiz.de/10013118241