Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand …

charges. Taking this behavior into account, we estimate an equilibrium model of dealer price setting and lender competition …

. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …